HALF of organisations in the financial services industry have suffered a data breach through their content management system (CMS) in the past three years, according to a new report by next-generation CMS provider Forrit which also advises on how to increase your platform’s security.
The report, The Content Management System market in 2023: what marketers in financial services really think, is available to download from today. It explores the issues identified by marketers around using a CMS and offers tips to overcome these challenges – with security, ease of use, regulatory compliance, and staying in-line with brand guidelines all appearing at the top of the list.
The report also notes that using more than one CMS – as 88% of the organisations surveyed do – could result in an increased security risk.
Peter Proud, CEO of Forrit, said: “Given the highly sensitive nature of information and extensive regulatory requirements in the financial services sector, we know security and compliance are paramount. Options like a cloud-based CMS that integrates with the rest of your system and using templates can help marketers be confident they’re reducing security risk while increasing compliance.”
The Content Management System market in 2023 also examines concerns marketers have around integration, efficiency, and localisation. Some of its findings include:
- The banking and wealth management sectors were more likely to have suffered a data breach through their CMS in the past three years.
- Three-quarters (75%) of marketers do not consistently use templates, which makes it more difficult to maintain compliance and brand consistency and slows time to market.
- Over a quarter (27%) of marketers do not localise content for different countries, which could cause compliance issues.
When it comes to current challenges they experience and needs from their CMS, other issues identified by financial services marketers across the board included ease of use (47%), enforcing brand guidelines (38%), and difficulty integrating with other systems (34%).
Peter Proud continued: “Nearly all the issues senior marketers identified in our research could be mitigated by using a single CMS platform, regardless of the organisation’s size. But an astonishing 88% of organisations in the financial services sector are using many platforms, which can only be contributing to their challenges.
“A single platform which is secure, flexible, easy to use, and scalable is the simplest way to overcome all the pitfalls marketers identified around their CMSs. It’s more secure and can develop alongside your organisation as it grows.”
Further details and the full whitepaper are available on the Forrit website here.
