Embracing automation is now essential in production, says industry leaders at Creative Production LA

20/11/2023

 STORYTEQ, the Gartner award-winning technology arm of the Inspired Thinking Group (ITG), joined leaders from across the creative sector at the inaugural Henry Stewart Creative Production Los Angeles event to discuss how advanced technologies, such as Storyteq’s own AI-powered Creative Automation engine, can support human creativity and transform outdated production processes.

The event offers the opportunity for key industry thinkers to network and collaborate, addressing key topics such as the development of AI in creative production and the importance of automation as an enabler of human brilliance, rather than a replacement for it.

ITG’s own Chief Marketing Technologist, Ken Madsen, was amongst the keynote speakers at Creative Production LA, giving his perspective on the changing industry landscape and explaining why the traditional ‘one-size-fits-all’ approach to production is no longer valid when attempting to meet huge customer demand for personalised, localised content across an ever-increasing number of channels.

Ken Madsen, Chief Marketing Technologist at Inspired Thinking Group (ITG), said: “It’s fantastic to be part of an event that brings together so many likeminded and inspiring individuals, particularly at a time when the creative industry is facing a number of unique challenges. Customer demand for engaging visual content is growing rapidly, and traditional methods of creative production are no longer sufficient for brands who need to create more content, faster than ever before.  

“Automation has gone from ‘nice to have’ to an absolute essential, and brands who have yet to embrace this technology in their operations will be left behind. At Storyteq, we’re constantly working on new innovations within our Creative Automation offering, including BrandCore, which is set to unlock the power of AI and make it a safe, usable tool for marketers to deliver brand-compliant creative content at scale.”

Creative Production LA brought together directors and managers from across the world of creative and content production, as well as key figures from a number of household brands including the likes of Amazon, Apple, Kellogg’s, Sony Pictures, Adobe and more.

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