Unlock the Secrets to TikTok Success with Expert Tips and Insider Advice
TikTok isn’t just for dance challenges and cute pet videos anymore – it’s a goldmine for small businesses looking to go viral and grow their brands.
With over half of business owners jumping on the TikTok train to promote their brands and the app becoming the first ever to rack up more than $10 billion in consumer spending earlier this year, it’s clear TikTok is the place to be.
Richard Lau, President of Logo.com, says it best: “TikTok offers opportunities for businesses to connect with a diverse audience through creative and engaging content. You’re doing your business a disservice if you aren’t active on this platform.”
So if you’re ready to make your small business TikTok famous, here are Richard’s top tips to help you go viral:
Know Your Audience
Understand who your target audience is and create content that speaks to them. Check out your current customer base and tailor your TikTok content to match their interests and preferences.
Hop on Trends
TikTok thrives on trends. Keep an eye on the latest challenges, hashtags, and popular sounds. Participating in these trends can boost your visibility and increase your chances of going viral. For example, the “Emergency Budots” trend has users showing off their fashion sense and their styles while dancing to a catchy tune, which helped many fashion brands gain traction and exposure.
Create Authentic Content
TikTok users love realness. Show the behind-the-scenes of your business, share your story, and engage with your audience in a genuine way. Tutorials are the most popular type of content on TikTok, so consider creating how-to videos that showcase your products or services.
Collaborate with Influencers
Influencers have established followings and can introduce your brand to a broader audience, so teaming up with them can give your reach a major boost. Pick influencers who vibe with your brand values and aesthetics.
Utilise TikTok Ads
Don’t sleep on TikTok’s advertising platform. Advertisers see an average return of $2 for every $1 spent on TikTok ads. Use in-feed ads, branded hashtags, and challenges to boost your presence. Investing in TikTok ads can provide a significant return on investment by reaching a larger audience.
Richard highlights how crucial it is to stay on top of trends and marketing strategies to help your business grow. He says, “On TikTok, staying current and flexible is a must. Businesses need to be quick on their feet and ready to adapt to the latest trends to keep their audience engaged and grow their brand.”
With Americans alone spending a staggering 4.43 billion minutes per year on TikTok, the potential for businesses is massive! So, get creative, stay authentic, and watch your brand take off on TikTok!
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