Over Half of UK Shoppers Make Purchases Based on Image Quality, Photoroom Unveils
Photoroom, a leading AI-powered photo editing software, has highlighted a growing trend in the digital marketplace: 52% of British consumers are making purchase decisions influenced by the quality of product images. In a world where first impressions are made in milliseconds, the importance of high-quality visuals in e-commerce cannot be overstated.
Recent research from MIT reveals that it takes just 13 milliseconds for the human brain to process an image, underscoring the need for visually appealing content in an age of fleeting attention spans. High-quality images can significantly impact online engagement, with studies showing a 20.3% boost in reshares and a 49.14% increase in interaction on platforms like X (formerly Twitter) and Instagram.
Recognizing this, Photoroom has shared six expert strategies to help businesses enhance their photos and capture attention online:
- Optimize Contrast, Brightness, and Color Balance: Clear and well-lit images are more appealing to viewers. By adjusting these elements using AI tools like Photoroom’s Image Brightener and Colour Changer, even those without editing experience can significantly improve their photos.
- Remove Unwanted Objects with AI Eraser: Clean, focused images are key to attracting customers. Photoroom’s AI tools help remove distractions, allowing the main subject to stand out and leaving a lasting impression.
- Enhance Resolution with Upscale Tools: High-resolution images are essential for maintaining sharpness and detail, especially when enlarged. Photoroom’s AI Upscale tool adds new pixels, ensuring your images remain crisp and clear.
- Create Focus and Depth Through Composition: A well-composed image draws the viewer’s eye to the subject, creating a sense of depth. Techniques such as adjusting contrast, enhancing colors, and blurring the background can make your images more captivating.
- Use Visual Storytelling to Set the Mood: Images are powerful tools for storytelling. Photoroom suggests using artistic effects like sepia, black and white, or motion blur to evoke emotions and create a narrative that resonates with your audience.
- Add Creative Enhancements with Text and Design Elements: Personalizing your images with text and unique design elements can make them more engaging. Photoroom’s tools allow you to add messages, stickers, and other assets that express your brand’s personality and connect with viewers.
About Photoroom
Photoroom aims to democratize the power of great images, making high-quality photo editing accessible to everyone. Since its founding in 2019, Photoroom has become the world’s most popular AI photo editor, with over 150 million downloads across 180 countries and an average rating of 4.7 stars from over 1 million reviews. Originally known for its best-in-class background remover, Photoroom has expanded its offerings to include tools like Magic Retouch, Batch Mode, and various generative AI features. Headquartered in Paris, the company has grown to employ over 50 people, all dedicated to revolutionizing the way we create and interact with images.
