Mallzee Insights partnership to deliver fully personalised interactive data driven trade show

Cally Russell
Cally Russell

Mallzee Insights has partnered with Jacket Required, the UK’s only contemporary menswear and streetwear trade exhibition which takes place later this month to deliver the first fully personalised interactive data driven trade show.

Aiming to generate over 38,000 customer opinions on the actual products being showcased at the show rather than just talking about data, exhibitors will benefit first-hand from receiving authentic customer opinion and insights on their products.

In today’s challenging retail environment retailers are taking less risks on stock and are becoming ever more data driven, fuelled by discount rates that are now approaching 50% and fears of stockout on the best performing products. The partnership with Mallzee Insights will provide in-depth customer insights on exhibitor’s products designed to help drive sales, support opinions on products with hard data, whilst providing insights to retail partners that will improve full price sales through improved merchandising and targeted marketing. Jacket Required exhibitors will receive a free trial with the opportunity to put forward 10 products generating thousands of consumer opinions. The best performing products will be highlighted at the show and discussed in a dedicated session at the show on the 24th of July. 

Cally Russell, founder and CEO Mallzee Insights says: “We currently work with a range of fashion retailers helping them optimise their product ranges and improve margins using our unique pre-release product testing solution – Product Future. Partnering with tradeshow visionaries, Jacket Required enables us to deliver the first ever fully personalised interactive data driven tradeshow, generating over 38,000 customer opinions on the actual products being showcased at the show rather than just talking about data! Exhibitors can then benefit first-hand from receiving authentic customer opinion and insights on their products. 

“The retail market is tough and with consumer behaviours evolving more rapidly than ever before, the ability to add customer opinion on products into the decision making process helps protect retailers against over and under stock positions which crucify margins.”

Adam Gough, Event Director at Jacket Required adds: “It is our combined vision to make retail better and more efficient, helping brands and retailers bring the right products to market, empowering buying teams with compelling data driven insights over ‘gut’ decisions, and move away from financially unsustainable strategies. Pre-release product testing solutions is also another important tool in enabling designers and brands to create less unwanted stock and reduce waste in their journey to becoming more sustainable.”

Taking place in East London’s Old Truman Brewery on the 24th – 25th July, Jacket Required is a premium show offering buyers an inspiring, carefully edited international line-up of contemporary menswear, streetwear, breakthrough talent, selected womenswear, footwear, accessories and lifestyle products.

Thousands of buyers visit the show every season from independent retailers, department stores, online retailers and multiple retailers. As the UK’s only event of its kind specialising in contemporary menswear and streetwear, this high-quality, edited platform is ideal for showcasing new products and collections.

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