PENAI is making its debut in the search engine market, traditionally dominated by Google, with the partial launch of its new AI-driven search engine, SearchGPT.
SearchGPT is designed to provide real-time access to the internet, delivering answers from the web with relevant and current sources.
At this stage, the prototype will be released to a select group of researchers and users for feedback. However, OpenAI intends to integrate the most effective features of SearchGPT into its ChatGPT model in the future.
According to OpenAI, SearchGPT will allow users to pose questions and receive responses similar to ChatGPT, offering formal answers along with relevant source citations.
Unlike other search engines that typically present a list of websites, SearchGPT will display the answers directly from the websites, including links and credits for further exploration.
Users will also have the option to ask follow-up questions, maintaining the conversational style of OpenAI’s ChatGPT.
Although still in development, SearchGPT will place OpenAI in competition not only with Google but also with Microsoft and its Bing search engine.
OpenAI stated its commitment to supporting publishers and creators, noting that SearchGPT will “prominently cite and link to them in searches.”
Responses will feature clear, in-line attribution and links, allowing users to verify the source of the information and engage with the original content.
As it continues to develop, OpenAI is exploring ways for publishers to manage their visibility on SearchGPT, giving them more control over their content.
Crucially, OpenAI has kept SearchGPT separate from the training of its generative AI foundation models, ensuring that sites can appear in search results even if they have opted out of generative AI training.
