Pufferfish appoints new CEO to target growth in immersive display technologies

14/06/2022
Elaine Van Der Berg (CEO, Pufferfish)

FOLLOWING strong positive growth in their market, innovative digital display business Pufferfish has strengthened its leadership team with the appointment of Elaine Van Der Berg as CEO. 

With more than 25 years of experience in driving international expansion for leading technology businesses, Elaine will focus on driving growth for Pufferfish in their focus markets, harnessing their exciting immersive display technologies. 

Iain Mackay, Chairman of Pufferfish, said: “Today’s pace of change is exponential. There has been a revolution in digital display technologies in that they have graduated from providing an interface to providing multisensory, memorable experiences. Elaine’s vision, strategy and execution track record are exactly what Pufferfish needs as we enter our next chapter, which I am confident will be impactful and exciting.”

Elaine Van Der Berg, CEO of Pufferfish said: “I am delighted to have joined the Pufferfish team at such an important time in its development. The company is well-positioned for growth in this evolving market as demand rises for immersive display experiences that change the way we interact. With a long list of satisfied customers including Microsoft, Google, Ericsson, NASA, BBC, Dubai Expo and the Edinburgh Science Festival, it’s clear to see why the business is regarded as a global leader in its field.”

Elaine joins Pufferfish with significant experience in driving rapid business turnaround and growth across varied technology offerings, continents and cultures. She previously held leadership positions at companies including AWS, Brightsolid, Capita, Optus, Dell and more. 

In addition, Alastair Orr Ewing has been appointed as Interim Head of Operations. Alistair previously acted as interim CEO for Pufferfish prior to Elaine’s appointment. 

For more information contact Stephanie Jato at stephanie@pufferfishdisplays.com

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