Scottish communications agency launches data-driven engagement service

David Ross, Managing Partner at Dram Communications

A SCOTTISH communications business has launched a new data-driven service, Data Distil, to leverage data for good, connect commerce, causes and policy makers and address common challenges.

Glasgow-based Dram Communications provides corporate communications services to both local and global organisations.

The new service – Data Distil – was developed to create evidence for stakeholder engagement and analysis which will in turn create greater impact for its client base. It harnesses the power of data to improve decision making and outcomes, using data science, analytics, Artificial Intelligence, and visualisation tools to promote informed dialogue.

To take this from ideation to reality, Dram Communications worked closely with The Data Lab and its TORCH Business Advisory Service, securing support to create the route map for Data Distil.

The business benefitted from access to peers and data experts in The Data Lab’s digital community, as well as ongoing skills, innovation, and community support.

David Ross, Managing Partner at Dram Communications, said: “We are thrilled to have launched our new service which will help to grow the business and benefit our current and future clients. The Data Lab have been incredibly helpful and supported us in each step of our data journey.

“The TORCH team connected us to a range of relevant contacts and opportunities in the Data for Good space which has accelerated the development of Data Distil, including a 12-month Data Leadership training programme and funding to take on a master’s student for a work placement. What started as an idea has now been rolled out as an innovative service, and I’m very excited to continue growing the business from here.”

Brian Hills, Deputy CEO at The Data Lab, commented: “A lot of businesses are naturally looking at what the next steps are as we emerge from the pandemic. We are delighted to have supported Dram with the development of this new service which helps to inform their strategic communications work and I would encourage businesses looking at utilising data to elevate their offering to get in touch with our TORCH team for support.”

This Data Lab initiative is funded through Scottish Enterprise and the Scottish Government, and is a direct result of the £11.8m funding for digital technology that the Scottish Government announced in 2020 to help with economic recovery. 

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