Tech expert: Scottish businesses should embrace the Metaverse now


A GLASGOW technology expert is advising local businesses to start embracing the Metaverse now – as a way of driving future innovation.
The Metaverse is a virtual reality space where individuals and companies can interact with other people in a computer-generated environment.
Technology expert Alex Currens of Acu IT Solutions says it could revolutionise how businesses operate, offering unique opportunities for growth and innovation.
Although it may seem a way off, the Metaverse is rapidly becoming real – just look at the advances in technologies like virtual reality, augmented reality, and artificial intelligence,” Alex said.
“The Metaverse is a term to describe a futuristic version of the internet, one that’s fully immersive, three-dimensional, and interactive. Think of it as a virtual world where you can do just about anything you can do in the real world. You can walk around, talk to people, and attend events.”
Alex is urging local business owners to start including the Metaverse in their long term growth plans to stay relevant.
He said: “It’s not just a trend. It’s the next frontier in digital innovation.
“One of the key features of the Metaverse is its ability to create a sense of presence. This is achieved through a combination of virtual reality and augmented reality technologies, which allow you to see and interact with digital objects as if they were real.
“For example, you might put on a headset and suddenly find yourself standing in the middle of a virtual store, where you can browse products and make purchases just as you would in a physical store. Or on a video call where your colleagues appear to be sitting around your kitchen table… yet actually they are in their homes.
“Yes – this is like sci-fi movies!
“There are several compelling reasons why businesses should embrace the Metaverse now, including better customer engagement, new marketing opportunities, and an expanded reach. It also has the potential to revolutionise business operations and employee training.”
Alex has written a new guide which explains exactly what the Metaverse is, and the ways it will affect businesses over the coming years.
‘The Metaverse explained: How it could affect your business’ is available to download now from
Acu IT Solutions provides a full range of expert IT support and advice. The company was formed in 2005 and specialises in supporting businesses in the central Scotland, the Scottish borders, and Cumbria area.

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