Gofor introduces driver portal for growing salary sacrifice client base

19/09/2023

GOFOR is introducing a driver portal for the growing client base of salary sacrifice customers the Edinburgh-based fleet management company serves.

Built by BCF Wessex, the introduction of the portal is an extension of Gofor’s existing arrangement with the expert salary sacrifice consultancy.

It will provide drivers online access to the latest electric vehicle (EV) offers, where they can compare the different cars available to them at a salary sacrifice level that suits their circumstances.

After choosing their vehicle, Gofor’s new system will display a clear and straightforward analysis of the gross salary sacrifice, tax deductions, and ultimate net salary sacrifice. Additionally, it will offer a comparison of the cost of leasing the same car privately versus salary sacrifice. 

Graham Lesslie, Managing Director of Gofor commented:

“The new Gofor customer portal represents a real landmark for our salary sacrifice product and is the result of a significant investment from the business. We believe this positions us as a serious salary sacrifice provider using technology as an enabler for more people to access new electric vehicles.

For Gofor, it will offer us the opportunity to manage new driver enquiries at scale and ramp up the number of salary sacrifice deals we write.”

The new customer portal is Gofor’s latest development in the company’s digital transformation as it moves to becoming a fully customer-centric vehicle finance and fleet management provider. Gofor’s aim is to create an optimal customer journey by combining best-in-class automation with the personal customer excellence that the business has successfully built its reputation on.

Jeff Whitcombe, Director of BCF Wessex commented:

“Gofor has demonstrated commitment to advancing and investing in their digital strategy since my first introduction to Graham. We’re delighted to align with Graham’s vision and provide his customers with a portal which offers scheme flexibility and supports the driver. Our team has crafted a fast, flexible, integration-friendly system to help make EVs and salary sacrifice easier to comprehend.”

Gofor has been highly active in the salary sacrifice space and is currently onboarding a variety of new clients from a mixture of industry sectors, with recent successes including Welsh whisky maker Penderyn Distillery and technology business ROC Technologies.

“With our new customer portal now live, we will be able to accelerate salary sacrifice client take up and provide both existing and new customers with a more seamless customer journey,” added Lesslie. 

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