In the fast-paced world of e-commerce, small businesses and independent sellers often find themselves up against retailers with massive marketing resources. But with the rise of AI-powered tools like Photoroom, the playing field is starting to level out. Photoroom, an innovative AI photo editing software, is making it possible for small businesses to create professional-quality images without the need for expensive software or technical expertise.
Matthieu Rouif, CEO and co-founder of Photoroom, is passionate about the future of human-centric AI and how it can help small businesses flourish. With Photoroom, he’s on a mission to democratize photo editing, empowering anyone—regardless of their technical background—to create stunning visuals that drive sales and enhance their brand.
Photoroom’s journey began in 2019 with a clear goal: to make high-quality photo editing accessible to everyone, especially small-business owners and creators who lacked the resources to hire professional photographers. Since then, the app has taken off, attracting a diverse range of users. In just under three years, Photoroom has generated €50 million in annual recurring revenue, with the app being downloaded 150 million times worldwide.
What sets Photoroom apart is its human-centric approach to AI. The platform doesn’t just simplify photo editing—it opens up new possibilities for creativity. Whether it’s background removal, object removal, or AI-generated shadows and backgrounds, Photoroom’s advanced features make it easy for anyone to produce eye-catching visuals. This has proven especially valuable for small businesses, who can now create professional marketing materials without needing a design team.
Thousands of entrepreneurs are already using Photoroom to enhance their SMS and email marketing campaigns, repurpose content with ease, and ultimately boost their sales. In a landscape where small and medium-sized enterprises (SMEs) make up 99.9% of UK businesses, AI tools like Photoroom are driving innovation, creating jobs, and fueling economic growth.
Matthieu Rouif, CEO of Photoroom, shares his vision for the future: “What excites me most about the future of AI is its potential to unlock new opportunities for small businesses, giving ordinary users around the world the tools they need to achieve creative and financial freedom, especially those who prefer mobile-first technology.
“As we move forward, the focus of AI should be on enhancing creativity and productivity rather than replacing human effort. This approach could be the key to ensuring that companies not only survive but thrive in the years to come.”
About Photoroom
Photoroom is dedicated to making high-quality image creation accessible to everyone. As the world’s leading AI photo editor, Photoroom has been downloaded over 150 million times in more than 180 countries, with an impressive 4.7-star rating from over 1 million reviews. Founded in 2019, the company first gained recognition with its top-rated background remover and has since expanded its offerings to include features like Magic Retouch, Batch Mode, and various generative AI tools. Headquartered in Paris, Photoroom has grown to a team of over 50 employees, all committed to revolutionizing the way people create images.
